With more than 14 years of experience leading public relations, strategic communications & marketing campaigns and brand strategy, Alison founded VIVA Lifestyle PR in 2016.

She previously worked with Massimo Ferragamo’s Castiglion del Bosco estate and Brunello di Montalcino vineyard in Tuscany guiding marketing, public relations and special events for the property. Subsequently, she joined Tihany Design as Director of Communications and then served as Client Services Director at Addison, working with top Fortune 500 companies, including one of the world’s largest private equity and advisory firms.

Prior to creating VIVA Lifestyle PR, Alison spent several years working with boutique luxury PR firms managing high-profile hospitality clients including Four Seasons Hotels & Resorts, Taj Hotels Palaces Resorts Safaris, Minor Hotels, Monte-Carlo SBM Hotels, PONANT, Baha Mar, Hotel Verneuil and Palazzo Parigi.

Alison draws inspiration from her diverse experiences working and living in Italy and the U.S. She attended Smith College, where she was on the Dean’s list and Università degli Studi di Siena with a concentration in Political Science and International Relations. She is also a certified 500-hr RYT yoga teacher specializing in yoga, mindfulness, movement studies and contemplative practice.